KAYAK Social Campaign 2016



Client: KAYAK
Role: Concept, Copywriter

Category: Copywriter
Year: 2016


Service: Copywriting

We created a suite of videos for each of KAYAK's travel tools and broke them down visually, in order to explain them in an easy way. We used a bunch of bold graphics and footage that captured the Buzzfeed and How-to video vibe of 2016. These videos were made for Facebook (1:1) and Youtube (16:9). I co-wrote the concepts and the copy. German copy was written entirely by me.