Media: Instagram, Facebook
Concept: Johanna Ruedinger & Emma Young
Design: Emma Young

Year: 2018

Locales: UK, ES, FR, PL

My art partner and I were tasked with a) repurposing TVC material, and use it to create eye-catching Instagram stories and b) come up with an exclusive social media concept based on our TVC campaign for 2019, named the Sound of Travel. Thanks to (at least I hope so) thumb stopping creatives and clever media buying, these became some of our best performing social media assets to date.