KAYAK Digital Activation 2018

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Client: KAYAK
Role: Concept, Creative Director
Art Director: Emma Young

Category: Creative Direction, Copywriter
Year: 2018

 

Service: Creative Direction, Copywriting, Teamlead

Based on the Sound of Travel campaign 2019, KAYAK launched a digital activation. A quick game that made you listen to a sound snippet, which had to be matched to the city of its origin. The game was launched in January 2018 and we supported its launch with short social videos that quickly outlined what and how you could win. We created one video at the beginning and a reminder a couple of weeks later.