Media: Facebook, Instagram, Blog
Strategy and planning: Johanna Ruedinger

Words: Johanna Ruedinger

Language: English, French
Year: 2014/15

Locale: BE

Instore was one of my first freelance clients in Brussels and one of the most beautiful jobs. Surrounded by timeless design furniture beauties, I worked on the strategy and planning for their blog, researching and writing about designers and pieces. Based on that I curated a coherent Facebook and Instagram feed.

And since we were selling high-end products a beginner like me could only dream of owning one day, I had the luxury to do some story telling on social media, instead of writing hard sell copy. Oh the good ol' days.