Client: SWOODOO Role: Concept, Copywriter Art Direction: Jenifer Barger
Category: Branding Year: 2018
Service: Copywriting, Concept
SWOODOO was in desperate need of some love, so our art director gave it the attention it needed and I wrote up some supporting copy to describe what SWOODOO represented and how that should be conveyed to the outside world through words: Cheap, silly, reliable. And because we're more of a show don't tell creative team, we also created an internal brand manifesto for those that don't like to read 30 pages to get the gist. That's cool too. I was responsible for writing the manifesto and its script.
