SWOODOO Rebranding

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Role: Concept, Copywriter
Art Direction: Jenifer Barger

Category: Branding
Year: 2018


Service: Copywriting, Concept

SWOODOO was in desperate need of some love, so our art director gave it the attention it needed and I wrote up some supporting copy to describe what SWOODOO represented and how that should be conveyed to the outside world through words: Cheap, silly, reliable. And because we're more of a show don't tell creative team, we also created an internal brand manifesto for those that don't like to read 30 pages to get the gist. That's cool too. I was responsible for writing the manifesto and its script.