SWOODOO Campaign 2016

Role: Concept, Copywriter

Category: Campaign
Year: 2016


Service: Copywriting, Concept

Oh boy, this was a fun one. The brief was pretty much: You don't have much time, nor a big budget. Make it cheap, make it stupid, make it fun. SWOODOO has historically been the fun, self deprecating brand that's all about saving you money. I kept this spirit alive throughout these spots that pretty much consist of stock footage, cheap looking graphics and some funny lines recorded with no one else's voice but mine.