GEIST Branding 2019



The agency LIT Create in Berlin had been tasked with rebranding the app brain training app Memorado. 

And thus, Memorado became GEIST. The more sophisticated and grown-up version. I had been tasked with formulating the brand personality and creating the tone of voice guidelines for external communication and app copy. And here's the result of our collaboration.

Client: GEIST
Role: Copywriter

Agency: LIT Create

Category: Branding

Year: 2019

Service: Copywriting, Consultant