GEIST Branding 2019
The agency LIT Create in Berlin had been tasked with rebranding the app brain training app Memorado.
And thus, Memorado became GEIST. The more sophisticated and grown-up version. I had been tasked with formulating the brand personality and creating the tone of voice guidelines for external communication and app copy. And here's the result of our collaboration.
Agency: LIT Create
Service: Copywriting, Consultant