KAYAK AR Lens 2017



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Client: KAYAK
Role: Concept, Creative Director
Art Director: Lisa Fessl

Category: Creative Direction, Copywriter
Year: 2017


Service: Creative Direction, Copywriting, Teamlead

In 2017, we launched a 360º campaign called "Love Letters" that highlighted the beauty of Europe. I was  asked to come up with a concept for an AR lens for the Facebook messenger that would translate the campaign. My art partner and I played around with the functionalities of AR and came up with a playful little crown that highlights the beautiful sights and sounds of Europe. Open your mouth and the crown stops at city and plays country related sounds and shows fireworks in its national colours.