KAYAK Campaign 2019

INSTAGRAM
STORIES

Client: KAYAK
Role: Concept, Creative Director
Art Director: Emma Young

Category: Creative Direction, Copywriter
Year: 2019

 

Service: Creative Direction, Copywriting, Teamlead

My art partner and I were tasked with a) repurposing TVC material, and use it to create eye-catching Instagram stories and b) come up with an exclusive social media concept based on our TVC campaign for 2019, named the Sound of Travel. Thanks to (at least I hope so) thumb stopping creatives and clever media buying, these became some of our best performing social media assets to date.