KAYAK Campaign 2018

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Client: KAYAK
Role: Concept, Creative Director
Art Director: Emma Young

Category: Creative Direction, Copywriter
Year: 2018
 

Service: Creative Direction, Copywriting, Teamlead

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My art partner and I were tasked with repurposing TVC material and use it to create eye-catching Instagram stories. And because we're two token Millennials, we used the opportunity to come up with a playful, native yet on-brand design and animation. We used fast cuts, boomerangs, gifs and emojis to disguise the fact that the OG material was shot in 16:9.