KAYAK Campaign 2018

INSTAGRAM
STORIES

FACEBOOK

FEED

Screen Shot 2018-11-16 at 14.05.47.png
Screen Shot 2018-11-16 at 14.06.04.png
Screen Shot 2018-11-16 at 14.06.19.png

Client: KAYAK
Role: Concept, Creative Director
Art Director: Emma Young

Category: Creative Direction, Copywriter
Year: 2018

 

Service: Creative Direction, Copywriting, Teamlead

My art partner and I were tasked with repurposing TVC material and use it to create eye-catching Instagram stories. And because we're two token Millennials, we used the opportunity to come up with a playful, native yet on-brand design and animation. We used fast cuts, boomerangs, gifs and emojis to disguise the fact that the OG material was shot in 16:9.