KAYAK Instagram Magazine 2019
Role: Concept, Creative Director
Art Director: Emma Young
Category: Creative Direction, Copywriter
Service: Creative Direction, Copywriting, Teamlead
Based on our ongoing Travel Pros initiative that supported travellers from every corner of Europe and all walks of life in their big projects and adventures, we were tasked with developing a concept for a magazine style Instagram that showcases each individual Travel Pro and their journey. The idea was to create a beautiful, visually arresting grid that would tell the story of these travellers and allow for an in-depth exploration of their story. Images, videos, gifs, boomerangs and of course, long, editorial style captions support the storytelling.