KAYAK Campaign 2018

TVC'S UK

TVC'S DE

Client: KAYAK
Role: Concept, Creative Director
Art Director: Emma Young

Category: Creative Direction, Copywriter
Year: 2018

 

Service: Creative Direction, Copywriting, Teamlead

Every year KAYAK creates short length (10" and 15") TVC's that demonstrate ease of use and benefits of their travel tools. For this round of TVC's, we decided to showcase real people that regularly travel for their work or passion. These shorts highlight who these individuals are and why they rely on KAYAK to plan, book and organise their travel. All people are real, living human beings from Berlin. I wrote the above two scripts from four in total and all German copy.