KAYAK Campaign 2018
Role: Concept, Creative Director
Art Director: Emma Young
Category: Creative Direction, Copywriter
Service: Creative Direction, Copywriting, Teamlead
Every year KAYAK creates short length (10" and 15") TVC's that demonstrate ease of use and benefits of their travel tools. For this round of TVC's, we decided to showcase real people that regularly travel for their work or passion. These shorts highlight who these individuals are and why they rely on KAYAK to plan, book and organise their travel. All people are real, living human beings from Berlin. I wrote the above two scripts from four in total and all German copy.