LEE JEANS EUROPE
Media: Facebook, Blog
Strategy and planning: Johanna Ruedinger
Words: Johanna Ruedinger
Language: English, German
Year: 2015 until now
Back in Belgium, I worked in the digital marketing department for Lee Jeans Europe.
Apart from producing photo shoots and coordinating site updates, I worked on planning and strategy for the EU Facebook account, in accordance with seasons and in coordination with EU events.
I also curated the blog and wrote blog entries for our influence collaborations in German. To this day I still work for Lee as their German tone checker for product descriptions, CRM news and site copy and make sure that their tone of voice stays consistent.