LEE JEANS EUROPE

BLOG

POSTS

FACEBOOK

FEED


Media: Facebook, Blog
Strategy and planning: Johanna Ruedinger

Words: Johanna Ruedinger

Language: English, German
Year: 2015 until now

Locale: EU
 


Back in Belgium, I worked in the digital marketing department for Lee Jeans Europe.

Apart from producing photo shoots and coordinating site updates, I worked on planning and strategy for the EU Facebook account, in accordance with seasons and in coordination with EU events.

I also curated the blog and wrote blog entries for our influence collaborations in German. To this day I still work for Lee as their German tone checker for product descriptions, CRM news and site copy and make sure that their tone of voice stays consistent.