SPOTIFY TIKTOK CHALLENGE
Role: Creative Lead
Agency: Byte Berlin
Category: TikTok Challenge
Service: Creative Direction, Copywriting, Teamlead
It's 2020, we're all cooped up inside and what better way to spend this vast amount of time that by listening to music and podcasts. Spotify's newest product, Spotify Duo, is made for two people living under the same roof, one account, two profiles, less $$$. To launch it, we created a TikTok challenge for two people, or a duo. There are two sides and four types of music, so users chose what they liked to show us how differently they listen to music. And with Duo, there's no need to share an account anymore and get the algorythm all crazy.
To get the ball rolling we had a bunch of German influencers to kick of the challenge that generated a total of 713+M views and 280+K entries in the end. See more on TikTok's inspiration site.