SWOODOO Campaign 2017




Role: Concept, Copywriter
Production Company: Das Rund

Category: Campaign
Year: 2017

Service: Copywriting, Concept

SWOODOO is the meta flight search engine for the German market. For this campaign, we created the Discount Direktor. He's the fictional spokesperson for SWOODOO and incorporates the German savings mentality. He likes to save wherever he can, without forgetting about the nice things in life. That's why he helps you to find the cheapest travel deals out there, so that everyone can enjoy a nice holiday, without a hefty price tag. I wrote the German scripts and worked on social concepts and words.