More About Me Personally

A German native, I have spent my immortal years at a French university in Belgium, before starting my creative career in Berlin. As a student of communications and photography, I naturally gravitated towards marketing and advertising, where I found my sweet spot as a copywriter and creative director. Yes, there was a time when I studied politics, but luckily I swapped diplomacy for advertising, an industry where ‘big crazy ideas’ would allow my to gain a positive reputation. I’ve been filling up my notebooks with those big ideas since 2015, working for an in-house agency first before saying yes to the freelance life and never looking back. Nowadays, I lend my craft to finding the perfect words, as well as art direction, set design and production, photography, and anything else that piques my interest.

And Professionally

As a copywriter, creative and art director, I have worked on countless branding projects, creative strategies, OOH, TV, radio and online campaigns. Today, I focus on executing creative ideas in the fashion, lifestyle, and food industry, bridging words and visuals closer to my personal aesthetic, and poetic yet witty and humorous writing style. Non-traditional ideas and executions are my speciality.
Fluent in English, German, and French, I am able to cover pan-European, as well as UK/US markets.

When I don't work for clients, I teach copywriting and give workshops to empower creativity and collaboration. I help to hone in old skills, teach new ones, and to bridge the creative potential of different departments to improve collaboration and consistency in strategy and communication.