KAYAK In-House Copywriter Branding & Campaigns

I came on board the travel search engine KAYAK when they started to build their in-house agency and got to work on a large range of projects. Starting with tone of voice development and rebranding efforts to writing TV spots, creating several social media campaigns throughout each year, experimenting with new social formats like beta testing Facebook filters, creating large scale ooh campaigns, writing and directing radio spots. Together with a creative and an art director, I was able to pick up many skills and work up-close with production as well, as well as supervising and forming the copy in other languages and markets.