Swoodoo Copywriter and Creative Brand Owner
Copywriter and creative brand owner for the meta travel search enginge Swoodoo
Client
Swoodoo
Agency
In-house
Project type
Copywriting
Year
2016-2019
Services rendered
Copywriting, Concepting
SWOODOO is the German sub-brand of KAYAK and as such, they needed a German creative to lead the tone of voice and brand efforts. During my time at KAYAK, I was responsible for giving SWOODOO a new tone of voice and work on the visual direction with our art team, and concepting a suite of new ads for several consecutive years. And if you wonder what my voice-over skills are, good enough to voice a bunch of ads that ran throughout 2018.
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