The refurbished market is growing bigger and bigger and Back Market was one of the first and still is one of the main players. I worked with them on refining their personality for the German market to make sure that the fun and the irreverence they had created in the French and English language would be translated the right way and feel native to the domestic market. Back Market is one of those clients that are not afraid to be bold, try out things, push the needle, and really have fun with their content. It was and still is super fun to come up with ideas for them and create copy that makes me smile and laugh. I continuously work with them on campaigns, web and mobile assets, social media, and CRM copy.