The family-owned menswear store and brand Morrows Outfitters needed help to define their brand's tone of voice and brand story, as well as bringing their story to life through photography. I dug into the story of the brand and the store that spans several generations and repackaged their story into a narrative that fit their heritage, tradition, and quintessential britishness. After polishing the brand side of things, I took over the visual side together with my creative partner. As studio Ciao Tschau, we worked on a photo campaign that captured a slight British humor, packaged through traditional imagery that came to life via our set design and styling which we both worked on, and I photographed the campaign.