Nu3 Interim Creative Director Branding & Campaign

Creative Direction
Direct Client
Project Type
Creative Direction

The German nutrition company nu3 called on me to step in as interim creative director to lead creative efforts launching their new campaign platform #FullyYou. As the re-branding would take some time to kick-off, I got an art director and motion graphics designer involved to give the old branding a fresh update, aligned with the brand story I redefined together with the brand team.We launched the new campaign platform with a special landing page, a manifesto and a complete fresh Instagram look and feel. And we didn’t stop there. I also reworked the tone of voice to fit a new, bigger and bolder vision. This led to rethinking the social media strategy, and I created a tiered system that would allow easy templating and reacting to seasonality and current events. During some workshops, I got to involve the entire design and content team to put new structures into place that involves everyone and offers more independence, flexibility, and implementing domestic content and language.

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