Tourlane wanted to create a big, bold out-of-home campaign in several German cities, supported by social media ads. I paired up with an art director to come up with a concept that was simple in its idea, but grandiose in its vision.We decided to let visuals speak for themselves rather than trying to convince with a lot of words. So, we kept the headline super simple, on point with the image, but letting it inspire the viewer on its own, thereby shifting the storytelling to the spectator rather, as they are given the opportunity to imagine their own story looking at the ads.